The Department of Health and Human Services (HHS) has re-branded the health insurance exchanges mandated by the Affordable Care Act by now referring to them as the “Health Insurance Marketplace.”
The change occurred without fanfare from HHS, which now runs a website –healthinsurance.gov – to educate people on what the Marketplace is, and what types of health insurance plans it will offer.
The official reason for the switch, according to HHS Director of External Affairs Anton Gunn, was because “exchange” doesn’t translate into anything in Spanish, but “marketplace” does.
The Marketplace will officially launch in 2014 with open enrollment beginning in October of this year.
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